Aaron Call

Aaron Call is a builder at heart — a biomedical engineer turned commercialization strategist who has spent his entire career turning ideas into ventures that improve life. From engineering exoskeleton robots and cardiac implants to joining a medical technology startup as its seventh employee and helping drive it to a $600M acquisition, Aaron has lived every stage of the startup journey. He has founded startups and incubators, evaluated thousands of concepts for investment, and led a consultancy - all of which have resulted in achieving over $1B+ in enterprise value, $100M+ in venture funding, and $90M+ in new revenues. He holds a BS in Biomedical Engineering from Arizona State University and a Graduate Certificate in Business from UMass Lowell.

Now serving as Executive Director, Ventures & Innovation at CannonDesign, Aaron brings an upstream, customer-first philosophy to every venture he touches — one forged through hard-won experience and a simple belief: products don't fail because the technology doesn't work; they fail because we didn't understand the customer. He is a sought-after strategist, speaker, and thought partner for entrepreneurs, investors, and executives who are ready to stop building what they think will work and start building what will truly take off.