Paul develops and executes TLA’s marketing strategies, managing the organization’s web and social media presences, and works with TLA leadership to help the organization extend its reach both into the UA community, as well as out to the greater business community. As a member of the greater UA ecosystem, he also participates in various university-wide marketing, branding and communications initiatives.

Paul is an active member of AUTM, the leading technology transfer association, and serves as an instructor teaching marketing and branding courses on behalf of the organization. Throughout his career, he has worked for companies of all sizes, from small technology startups to large companies like Pearson Education. He also gained "hands-on" entrepreneurial experience building his own business as a freelance writer and communicator.