Specializing in the Life Science [proteomics, genomics, protein purification] and Healthcare industries, Jasmine has a proven marketing track record in bridging scientific innovation with customer needs. She is a seasoned Marketer with over 15 years’ experience in product management, product launches and outbound marketing. She brings real world perspectives to crafting a strategy at the corporate, product or market level, as well as, the plans to execute these strategies. She ensures that strategies and execution plans are understood and ownership of execution is clear. 

Jasmine has the ability to work throughout an organization form the C-Suite through all levels of the organization. Her forte is in building highly motivated, efficient and diverse cross-functional teams for the commercialization of hardware, software and reagents/consumables. As an energetic leader, with an open communication style and collaborative team player, she “rolls up her sleeves” and works closely with her teams. 

Her scientific background and natural curiosity enable her to understand highly complex and technical products and readily connect the buyer communities/‘voice of the customer’ with new product requirements, scientific applications and provocative marketing content for outbound marketing campaigns. Jasmine has been responsible for positively influencing a company’s reputation by developing, driving and executing branding, go-to-market strategies and demand generation to pipeline development, as well as partnering with global Sales teams. With experience in international markets, and the ability to translate strategy into closed-loop marketing results, Jasmine has delivered business growth, customer loyalty and shareholder value.